Ever Wondered Why There Weren't More Plus-size Designer Bra's?
By: 14Plus.ca
Boobs are bigger these days. The average American woman's cup size is a 36DD; ten years ago, it was a 36C. Whatever the cause — obesity, plastic surgery, Oprah's Bra Fit Interventions — the boob bulge means that plus-size lingerie should be a lucrative market. Yet options above 38DD are still limited. Why?
The answer is twofold: Plus-size bras are more challenging to design and manufacture, and entering the market is a financial risk. Le Mystére design director Jessica Pfister, who makes bras that go up to size 44H and sell at Neiman Marcus for $60, says it's "totally crazy" that "a lot of bra manufacturers make 32 to 38 — that leaves out two-thirds of the population." She thinks not enough companies know how to make the larger garments and fit them properly.
