Influential female style blogger, Garance Dore, whose blog Une Fille Comme Moi (A Girl Like Me) attracts 50,000 hits a day, says the use of curvaceous models in recent international fashion shows, such as those by Prada and Louis Vuitton, seems gimmicky.

"I think it's too much and almost naive of the fashion industry, because it would be nice in a few years that the idea of different body shapes is normal, but right now it's not quite there yet."

"It should not be such a big deal to show women with different bodies, but sometimes it's treated like a bit of joke, or for shock, like the plus-size models on the runway in the UK fashion week.

"It's not such a good thing to show plus-size because it's not really physically healthy and not always flattering to fashion," Dore says.

Change is a hard thing to accept for some snubs.