TV Networks Rejects Plus Size Lingerie Ad

By: 14Plus.ca

Model Ashley Graham

Model Ashley Graham

A new ad for plus size retailer Lane Bryant which features plus size model Ashley Graham in lingerie was recently rejected by Fox and ABC. 

According to Lane Bryant, the Disney-owned network refused to air the brand's lingerie ad during its hit show "Dancing with the Stars," saying it bared too much cleavage.

"The cleavage of the plus-size models, they said, was excessive, and we don't think that's the case," said the source. "It certainly appears to be discrimination against full-sized women."

The ad which advertises the Lane Bryant line of lingerie, Cacique, shows the model in her bedroom as she is preparing to go out on a date.

"I was very surprised," Graham told the New York Post. "The first thing I thought of was Victoria’s Secret commercials and how they’re just as racy, if not more racy, than Lane Bryant. [The models are] just a lot smaller than what I am. [ABC] can’t handle bigger on TV, bigger boobs on a normal-sized woman on TV."

Lane Bryant said Fox, too, had originally balked at showing the ad on "American Idol."

In response to consumer pressure ABC eventually agreed to air the ad during its hit show "Dancing with the Stars."

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